As companies expand globally and hire talent across borders, a job description is no longer just a formality — it’s your first impression in a new market. But what resonates in New York might confuse or alienate candidates in Taipei, Manila, or Tokyo.
To truly connect with top talent, companies need to move beyond a one-size-fits-all hiring message. That starts with how you frame the role, describe your culture, and choose your tone.
In some cultures, job titles like “Rockstar Developer” or “Marketing Ninja” might seem fun and casual. But in many parts of Asia, candidates may interpret those titles as vague, unserious, or confusing.
Do:
Avoid:
Tone can make or break a job post. While a laid-back voice works in some Western countries, many Asian professionals still expect a level of formality and professionalism.
Tailor your tone:
Words like “own this project” or “wear multiple hats” might suggest autonomy and versatility in one culture — but could imply unclear boundaries or lack of support elsewhere.
Rephrase for clarity:
Bonus tip: Use bullet points, not long paragraphs — this improves scannability in all cultures.
Culture isn’t just national — it’s generational and professional too. While your startup’s “flat structure” might excite Silicon Valley candidates, it might raise questions for candidates used to hierarchical systems.
Be specific:
Focus on values that cross borders:
Including expectations around working hours, language fluency, or tool familiarity? Be clear — but avoid assumptions.
Good example:
“This role requires collaboration with U.S.-based teams, so some flexibility with time zones is expected (approx. 1-2 days/week).”
Poor example:
“Must be willing to work overtime regularly” (without justification)
Also, avoid phrases like:
Here’s a simplified format you can adapt:
[Job Title] – [Location or Remote]
About Us
Brief intro about your company, tailored for international readers.
What You’ll Do
Bullet-pointed responsibilities, with action verbs and context
Clarify reporting structure or team dynamics
What You’ll Bring
Skills and qualifications
Soft skills that matter in this role
Language or location expectations (if any)
Why You’ll Love Working Here
Cultural values
Work flexibility
Career growth, mentorship, and inclusion
Cultural intelligence isn’t just a buzzword — it’s the foundation of successful global hiring. By making your job descriptions more inclusive, understandable, and locally relevant, you’re not just attracting more candidates — you’re attracting the right ones.